I’ve meet João 5 years ago and I have to be honest, João is that kind of people that is hard not to like. Talented, nice and handsome, he also knows the best hidden places in Porto to eat the famous “Francesinha”. If that wasn´t enough, João is also the co-founder of one of the sexiest agencies that I know: Jump Willy.
Combining technology, music, art and science in one place? Yes, it is possible. At Tech Open Air these realities are one. And together they create a single atmosphere that transports you into another universe. TOA is a unique festival that can only be compares to the city that saw its birth: Berlin.
When we think about inspiring brands we think in sports or fashion brands. Brands that communicate something much bigger than a product. General Electric doesn't fit in any of these categories and it´s one of the best case-studies on how to brilliantly communicate online.
Writing the first post of your new company is like your first kiss. We have expectations. We feel butterflies in the stomach and we want it to flow as harmonious as a Chico Buarque song. But in fact, when it comes to an end, we feel happy if we don't bump our chin on our opponents nose and if we don't feel centrifuged in the process.