House of pets
friends for life
House of Pets is a pet accessories brand. Exclusively online and designed for a worldwide market, the brand wanted a fresh and innovative approach to get away from the profuse competition and to capture a younger audience.
The first challenge was to create a name. “House of Pets” was the solution. Universal and friendly, the name expresses the love of the brand for pets.
The branding process began with the comprehension that 80% of the potential clients are dog owners and that a dog image was the best expression of the brand. But how to do it without seeming boring or “déjà vu”?
We started by identifying “the dog” that could better express the brand attributes. Our choice was the Scottish Terrier – proud, energic, loyal and with personality.
Its lines helped us creating a simple, appealing and universal shape, but at the same time unique.